About ME

Art Director and Graphic Designer with expertise in packaging, tradeshow and retail design. Experienced working with a variety of Consumer Packaged Goods and Intellectual Property initiatives.  

Work Experience

DESIGN MANAGER – MARKETING & eCOMMERCE
Melissa & Doug- Wilton, CT | Nov. 2016- Current

  • Design and execute print assets for traditional Point of Sale marketing including: packaging inserts, new product launch assets, print ads, and retail POS.
  • Art direction and creation of eCommerce assets for promotional events including: email, display banners, content within video assets, and site content for MelissaAndDoug.com
  • Assist with in-house photo and video shoots
  • Edit and format product imagery for placement on website, e-mail campaigns, and in advertising materials

ART DIRECTOR – PACKAGING, RETAIL & TRADESHOW
Storebound – New York, NY | Nov. 2014 – Nov. 2016

  • Oversee Packaging Department: Design dielines, package graphics, layouts, logos and color schemes for all development lines.
  • Lead Design Manager for all tradeshow events; Oversee’s all outside services including printing, large format signage, structure builds, etc.
  • Developed and implemented a new streamlined photography and file management process.
  • Art directed still life and lifestyle photo shoots of each product. Edited RAW files for print production.
  • Handled multiple assigned projects with various fluctuating priority levels and short deadlines.
  • Responsible for development of all retail P.O.P. Displays, including creating mock up samples and 3D renders for client presentations.
  • Collaborate daily with Marketing, Product, Sales, Vendors, Foreign Printers and Factories.
  • Introduced brand standard and creative style guide to create cohesive branding across multiple categories.

SENIOR PACKAGE  DESIGNER
Jakks Pacific – Malibu, CA | Mar. 2011 – Sept. 2014

  • Managed a small team of Designers and Jr.Designers.
  • Creative Services for boy’s licensed division: Star Wars, Godzilla, Nintendo, DC, Smurfs, Power Rangers, Pokemon, Slugterra, and Real Steel.
  • Ideated and developed packaging, branding and graphic assets as outlined by overall brand stategy.
  • Collaborated with licensors on develpment of brand styleguides for use across all global partners.
  • Responsible for concept, design, and execution of brand showrooms for quarterly Toy Fairs as well as Licensed conventions.
Creative Circle

FREELANCE DESIGNER
Talbot Designs – Westlake, CA | Dec. 2010 – Mar. 2011

  • Head designer for food and restaurant branding. Working directly with CEO and clients to launch  new brands.

FREELANCE DESIGNER
Mustang Marketing – thousand oaks, CA May 2010 – Nov. 2010

  • Marketing resources, front end web development, billboard design and direct mail packages for local and non-profit companies

FREELANCE DESIGNER
Hamagami & Carroll, Inc. – Santa Monica, CAJan. 2010 – May 2010

  • Designer for Video Game packaging, graphic asset, and branding guidelines for properties such as Shrek, Street Fighter, Skylanders.

FREELANCE DESIGNER
Du Puis. – Westlake, Ca | Aug. 2009 – Dec. 2009

  • Designer for new launch of packaging styleguides in the food and beverage industry: Farmer John meat products, Don Francisco’s Coffee, Dole, and Keebler Cookies.
  • Concept design, 3D Renders and visual creation for client presentations .

melissa-holmes-resume2016